A complete Glass Protocol revamp is coming!
NFT video platform Glass Protocol has been revolutionising the way creators release and monetise their content. Using the power of NFTs and community, Glass has enabled creators to maintain ownership of their work while earning significant revenue over what they could receive on traditional platforms like YouTube and Instagram.
Over the next few weeks, we’re making some massive changes that will bring us closer to our mission of putting the power in the hands of creators. - Glass on Twitter
Over the past two years, Glass has helped creators release over 200 videos and earn $1.5 million, and now they are taking things to the next level with a complete revamp of their protocol taking place on March 20th. Glass believes that value should flow back to creators instead of platforms, and their new system is built with that philosophy in mind.
Let's take a closer look at their refreshed manifesto and ethos.
The New Glass is coming
In line with what they want to achieve with the revamp, Glass recently published their new manifesto for the world to see. The manifesto outlines the core beliefs that drive Glass, emphasising the value of videos as windows into people’s worlds that can not only entertain, but also educate and inspire. The manifesto highlights the shortcomings of traditional video platforms as a whole, which are designed to maximise watch time rather than encourage engagement and community building after viewing the video.
The video experience goes beyond the end of the video. It continues when you share it. When you discuss it. When you create from it. - Glass Manifesto
Glass is different. The platform is a place for communities to engage around video, enabling creators to let their imaginations run free. As the team states in their manifesto, virality on Glass is not about getting a million views, but about getting one view that inspires a million ideas. Glass is where creators can produce resonant content that speaks directly to their audience, not just the algorithm.
Through the use of NFTs Glass provides a unique opportunity for content creators to build community, diversify content, and co-create with their audience.
NFTs create an experience that audiences can be a part of, fostering a sense of community and belonging. BTS, early feedback from fans, and collector chats are examples of this. - Glass Manifesto
Glass understands that NFTs offer more than just financial gain for creators and their audiences - a concept that has been widely overlooked by the Web3 NFT space. By creating an experience that audiences can be a part of, NFTs foster a sense of community and belonging - it's all about the underlying tech and the things that can be achieved through it. Check point number #1 here to learn more about this concept.
Stay tuned for the big announcement coming on the 20th of March which we will be covering.
Below is Glass' new manifesto:
Videos are windows into people’s worlds.
Videos tell stories that entertain us, educate us, and inspire us.
It doesn't matter who you are, where you're from, or what you do.
A single video can change your life.
Videos are valuable— and that shouldn’t be taken for granted.
Today’s video platforms are designed to maximize watch time.
But if all we do is watch, we have no time left to think. To process. To engage.
The video experience goes beyond the end of the video.
It continues when you share it. When you discuss it. When you create from it.
When you take the impact that the video had on you and pass it on.
Glass is a new system for communities to engage around video.
A system built on principles of authenticity, collaboration, and value.
Glass is where creators let their imaginations run free.
Virality on Glass is not about getting a million views.
It’s about getting one view that inspires a million ideas.
We create for the love of it.
We believe in getting rewarded equitably and transparently.
We’re taking control over how we create, how we engage, and how we earn.
We’re breaking free from the established models...
...to get back to what brought us here—
Making great videos.